Advancing Undergraduate Research: Marketing, Communications, and Fundraising
Call Number: LC5225.R47 K56 2010
Advancing Undergraduate Research is designed to share successful models and strategies for promoting and funding undergraduate research programs. This is the first book to address the growth and improvement of undergraduate research programs through advancement activities—marketing, communications and fundraising. As such, it is a critical addition to the library of the advancement professional, the undergraduate research director, and faculty mentors—in fact, anyone who wishes to advocate for the power of research in an undergraduate’s education.